In episode #17 of Find Your Focus, photographer Rebecca Rice teaches us how to market, book, shoot, and profit from mini sessions.
How to maximize your mini sessions and make the most profit
Feat. Rebecca Rice
Episode #17 show notes
When it comes to photography sessions, many of us might be slightly hesitant at marketing ourselves as mini session photographers. Is 15 minutes really enough time to capture those “must-have” shots? Would you be able to make enough money to survive by doing only mini sessions?
Our guest on today’s episode of Find Your Focus is family photographer and educator Rebecca Rice. Rebecca has mastered the art of mini sessions, making $3,000 to $4,000 in a single morning of mini sessions!
Today we talk about all things related to capitalizing on these types of niche-focused sessions in order to effectively grow your business. We dive into how to manage your time, workflow, marketing, scheduling, rescheduling, and navigating COVID-19 regulations.
Stay tuned to hear more about how to make mini sessions manageable, and how Rebecca can help you master the art of mini sessions to maximize your time and make the most profit possible!
Key moments in this episode
- Rebecca shares how she got into the photography business
- How she managed to balance full-time working and starting up her photography business
- Why Rebecca loves doing mini sessions
- We learn how much Rebecca makes doing a weekend of mini sessions
- How Rebecca plans her mini sessions
- Rebecca shares some mistakes she has made and what she has learned
- Best way to market mini sessions: Facebook Groups and e-mail lists
- How to set up a mini session workflow to help it go smoothly
- How Rebecca is managing COVID and photography
- How she goes about rescheduling due to unforeseen circumstances
- We hear more about Rebecca’s course on Mini Sessions
“Taking full advantage of the time I had to work on my photography business was the key to my success.” — Rebecca Rice [0:03:15
“I’ve found that when I’m advertising, giving people fewer options works best, I’ve had a lot more success in filling all my time slots.” — Rebecca Rice [0:06:45]
“One of the biggest things that I’ve learned is that you don’t have to have a large existing client base (or honestly any client base at all) to be successful in doing mini sessions!” — Rebecca Rice [0:12:20]
“The best ways to market mini sessions, for me, is local Facebook Groups and e-mails. The key to marketing is to get in front of a large audience!” — Rebecca Rice [0:13:30]
Links mentioned in today’s episode
Listen to more episodes of Find Your Focus HERE or wherever you get your podcasts.