Ep. #23: Facebook Groups: Hack the Algorithm w/ Cyrissa Carlson [PODCAST]

4 min read

In episode #23 of Find Your Focus, photographer Cyrissa Carlson investigates the value of Facebook Groups for connecting with our clients.

Facebook Groups: Hack the Algorithm

Feat. Cyrissa Carlson

Episode #23 show notes

Early on, Cyrissa Carlson learned the power of social media. Specifically, she understood that it’s not just about uploading nice content then hoping people see it and engage with it.

In fact, there are specific strategies and steps you need to take to really make social media work to grow your business. Joining us from Sparkle Society, Cyrissa Carlson is a photographer and educator who offers coaching for ambitious entrepreneurs. She uses Facebook Groups to connect with her clients on a meaningful, personal level.

Join our insightful conversation with Cyrissa as she shares her journey into photography and why she believes Facebook Groups are a great investment into growing your business. Cyrissa provides practical tips for kick-starting your strategy, and she shares examples of how content and social media both revolutionized her business.

Stay tuned for all this and more on today’s episode of Find Your Focus podcast.

Key moments in this episode

  • We hear about Cyrissa’s photography journey
  • Why Facebook Groups are an amazing platform for small businesses
  • Cyrissa shares more about her Facebook Group and her strategy
  • Steps on how to start and what to do to get your Facebook strategy a kick-start
  • The importance of creating value-added content to your groups
  • The 20% — 80% rule: Value-added and promotional content
  • Cyrissa shares an example of how she utilizes content and social media to drive her business


“It’s like, the photography chooses you. You don’t choose the photography, it chooses you. I think you are so right, so many people start that way.” — Cyrissa Carlson [0:03:42]

“One of the things I learned very early on was the power of social media and how it’s not just putting a photo up there and hoping people see it and hoping they engage, there’s an actual strategy and there are things and steps you need to take to make it work.” — Cyrissa Carlson [0:04:02]

“The first thing I recommend that you need to do is you need to take a step back and look at your sales funnel. If you have not ever designed a sales funnel, I highly encourage you to do that. Basically, it’s a place for you to define your client journey. How do people find you? How do they take that next step in the relationship? How do they start to work with you? How do they invest? How do they become a repeat client? It’s a journey..” — Cyrissa Carlson [0:12:44]

“FOMO, guys, is a huge driving decision-maker. People don’t like to have FOMO… if you can show people, not just tell them what they’re missing, but if you can show them what they’re missing, their FOMO will go through the roof.” — Cyrissa Carlson [0:019:55]

Links mentioned in today’s episode

Cyrissa Carlson
Cyrissa Carlson on Instagram
Sparkle Society Workshops
Sparkle Society on Instagram
Sparkle Society on Facebook
Immerse Photography

Listen to more episodes of Find Your Focus HERE or wherever you get your podcasts.


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