Photographer Spotlight | Essence Photography

Capture The Story

We welcome Justin & Betsy Erickson from Essence Photography of Redding, California as our ShootProof User Featured Photographer. Thanks for sharing your journey with us! Betsy_Justin

How would you describe your style?

Whimsical and Storytelling. I’m inspired by the story of the people I capture.

How long have you been a photographer?

I love this question! I feel like the answer should be since I could hold a camera, but realistically we’ve been serious “Photographers” since August of 2009.

Tell us a little about yourself.

I’m an artist, mother of 4, and a wife to an incredible man. I’m a sucker for a good cup of coffee, an eclectic music lover, a songwriter, and musician. I’m bold and when I get an idea or vision I go after it with all that’s in me. I’m an all in kind of girl. I love to encourage and bring out the best in people, and I find that is one of my biggest gifts and challenges. For me, photography is more then just a business. It’s an opportunity to pour into my community, and show people who they really are; that they are beautiful inside and out, and beauty is something we embrace, and not something we achieve.

When did you first fall in love with photography?

The moment I realized that I could do something I love, and bring something beautiful to my clients, is when I fell in love with photography. When someone is overcome with emotion from an image I captured, it’s my biggest achievement.

What’s your ‘can’t live without’ lens?

My 85mm 1.4 {Nikon} – I literally could shoot an entire wedding with just this one lens.

Where do you find inspiration?

I’m inspired by my clients, as everyone has a story to tell. I love that I get to partner with my clients to tell their story.

What’s the best advice you’ve ever received?

Love your work. As an artist it’s so easy to compare, or to feel like you’re not measuring up to other artists, but you’ll never get anywhere with that perspective. You have to learn to EMBRACE and LOVE your work at every stage, so that it will DRIVE you to be a better photographer, and allow you the grace you need to go farther!

Where do you see your business in 5 years?

I see us with a larger network of clients and expanding to partner with photographers everywhere. I want to encourage other photographers and artists to go after their dreams and truly LOVE what they do!

How has ShootProof helped your business?

Before I found ShootProof I used to PRAY for a site for my clients to proof their images, and purchase prints. I tried so many different ones, only to find they were extremely complicated to set up, or not user friendly to my clients. ShootProof was HEAVEN SENT! I’m now able to confidently run my business knowing that I have ALL the tools necessary for success. I also love that ShootProof is always looking for ways to improve. When I first signed on with ShootProof, I offered some suggestions on how to make it even better, and within 3 weeks they had made the changes I had mentioned. They’re always growing and changing just like we are, and they’ve been incredible to work with!

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