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Make More Money By Selling Custom Cards

4 min read

Every year in the United States, over 6.5 billion greeting cards are sold.

Yep, that’s billion with a ‘B’… and 1.6 billion of them are for Christmas alone! 

And now, just in time for holiday sellingShootProof photographers can capitalize on this GIANT revenue stream, because…🥁🥁custom cards are here! 

 White House Custom Colour Custom Card


Your clients will love bringing their favorite gallery photos to life on high-quality, custom cards from White House Custom Colour — especially considering they can see the final product long before it arrives at their doorstep!

A new builder for a better client experience

This integration with WHCC comes with a brand-new card builder tool that lets clients visualize every step of the design process.

WHCC Builder

They’ll be able to see the final product before placing an order, which means no surprises (like choosing the wrong photo) and a better client experience. 

Get ready to sell custom cards

ShootProof studios that already have active WHCC price sheets just need to add cards, set their markup (we recommend 30%), and then violà! Clients can order cards.

If you don’t typically fulfill with WHCC, but still want to offer cards to capitalize on the holiday rush, you can create a WHCC price sheet featuring cards and other products, then assign it to select galleries.

Either way, if you want to make big money selling cards, you’ve got some marketing ahead of you… 

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Marketing cards to your clients

The first step in selling cards is letting clients know they’re available. Here are a few ideas to get you started: 

  • During your next photoshoot, let your client know “how great this shot would look on a holiday card” 
  • Post on social media! Feel free to download these holiday card mockups and use them on your channels! Your download includes instructions on how to add your photos to the templates.
  • Email recent clients to let them know you’ve added a new product
  • Reach out to past clients informing them you’ve unarchived their gallery for a limited time, so they can share some joy for the holidays 

You can also check out this blog for more info on how to prepare your business for the holidays.

Get clients. Get paid. Get happy.

Sell photos year-round by offering custom cards

WHCC Custom Cards

Cards aren’t just for December! Letting clients order custom cards directly from their ShootProof Galleries is a low-effort way to generate sales regardless of the season — especially for photographers doing newborn photography, senior portraits, and mini sessions.

So what are you waiting for?!

Start selling cards


Hesitant to switch labs? You can order a sample pack of WHCC cards for just $2.50.

Special thanks to Jen Bilodeau Photography, The Scobeys and Siobhan Siddoway Photography for the lovely images used in our sample cards.


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