Workshops, conferences, expos, and meetups are all great resources for your photography business. But what about that daily boost of inspiration and education?
We’ve curated 19 Instagram feeds we think every photographer should follow. Learn, grow, and show up every day like the empowered bada$$ we know you are.
Homeroom offers online and in-person training to help you build a photography business that lasts. Want to retire someday? Homeroom can help get you there!
#2: The Design Space Co.
The Design Space Co. does more than sell beautiful website templates. They also share great design tips and prompt thoughtful creativity – like this post on finding font pairings.
#3: Digital Marketer
Digital Marketer is the go-to for any photography business owner who’s ready to grow their online marketing skills. You can even take their online classes and earn digital marketing certifications!
HOMEWORK: Follow To Make Friends
Find three new-to-you photographers with solid work, but with fewer Instagram followers than you. Follow them, and leave them a few complimentary comments. Instagram networks grow the same way your in-person networks are built: through personal outreach! Plus: we believe #PhotographersSupportPhotographers – at least all the good ones do.
#4: For Women Who Roar
For Women Who Roar’s Instagram content overflows with mindfulness reminders, empowering messages, and creativity prompts with a feminine lilt. But we like FWWR for anyone with a photography business. After all, every single one of us can benefit from reminders that we’re pretty great just as we are.
#5: Gary Vaynerchuk
Gary Vaynerchuk is a social media master. Don’t @ us. If you haven’t read his books, let this example be your warning: Gary pulls no punches. If you’re ready for some straight-talk and self-analysis, you’ll love this feed.
#6: Goal Digger Podcast
Podcast host and Instagram feed curator Jenna Kutcher highlights the strategies and success stories of entrepreneurs of all kinds. Focused, hungry, goal-driven creatives can gain a lot simply by following this feed. If you’re ready for more, though, head over to the Goal Digger website and listen to Jenna’s podcast!
HOMEWORK: Automate, Automate, Automate!
You’ll read it again and again: thriving businesses tend to automate as many of their processes as possible. From email sales reminders to invoice prompts to easy-sign contracts, we’re pretty big fans of automations here at ShootProof, too. Automate the stuff that slows you down so you can get back to the work you love!
The Moo feed isn’t a trove of educational content, but it is a wonderwall of visual inspiration. See Moo’s most impressive business cards, posters, stickers, flyers, and more, and store up ideas for your own brand enhancements.
Mint rocks because their budgeting app is FREE. Their Instagram feed rocks because it’s a terrific resource for your photography business (if you’re into saving and being smart with money and stuff like that.) Even if you don’t use Mint for your own money management, their feed will keep your finances top of mind.
#9: Gottman Institute
The Gottman Institute is all about relationships. What does this have to do with your photography business? Everything. When you keep focused on healthy relationship-building, you can better understand your clients and how to connect with them.
HOMEWORK: Find Your “Enough”
What’s one area of your photography business in which you regularly feel you aren’t “enough?” Creative enough, focused enough, organized enough… What if, instead, you reframe these judgements as milestones? “Enough” is all too often a word of comparison. Stop looking at where your colleagues are on their paths, and embrace how far you’ve come on your own path.
#10: The Instagram Expert
If Instagram is gibberish to you, The Instagram Expert is your new bestie. Sue B. Zimmerman brings her joyful energy to delivering free tips, easy tutorials, affordable webinars, and step-by-step walkthroughs of every Instagram feature imaginable. Literally.
Website: Visit Sue’s YouTube Channel
#11: ISO 1200 Magazine
ISO 1200 Magazine shares all the behind-the-scenes photos you wish you’d taken yourself! Peer into the studio setups that enable our industry’s most powerful portraits, advertising images, action shots, and fashion photos.
#12: Later Media
Later Media has some of the best Instagram Stories out there – and a delightfully colorful feed to boot! Their Stories feed is full of Guides, Freebies, Marketing, and Strategy content aimed at dramatically improving your social media skills. Plus, use the Later.com app to visually plan and schedule your Instagram posts!
HOMEWORK: Start Measuring
Instagram’s native Insights offer only the broadest overview of your Instagram analytics. Start using a third-party app to plan and schedule your social media. You’ll also see in-depth reporting on your most popular posts, which hashtags are delivering results, who’s looking at your feed, and what your competition is doing. In addition to Later.com, check out these resources suggested by Hootsuite.
#13: Magnet Mod
Magnet Mod (or “MagMod”) showcases stunning photographs alongside detailed descriptions of how the images were created – using Magnet Mod attachments, of course! Get inspired to try new techniques, and keep your photography business relevant with the latest methods.
#14: Work Party
Work Party makes work more fun. Learn from their feed. Listen to their podcast. You’ll come away inspired and excited to get to work! (Unless you hate pink. ‘Cuz there’s a LOT of pink over there.)
Website: Work Party Podcast
If you’re not already a member of Professional Photographers of America, their Instagram feed will convince you to join. Education and inspiration abound, not to mention event reminders, special discounts, contests, and some pretty relatable memes.
HOMEWORK: Get Legit
Professional organizations like PPA make a critical impact by influencing the utmost professionalism in photography business owners. Tap into other great resources, too, like TheLawTog, to stay legal and organized.
#16: Whitney Hansen Co.
Budgeting apps are great, but sometimes you need an actual human’s help. Meet Whitney Hansen, a self-proclaimed money nerd who wants to make your money work for you. Learn from her Instagram feed, or connect with Whitney directly for personalized financial coaching.
#17: Printographers’ Society
Printed photographs have largely gone the way of those awful static-cling photo albums. Printographers’ Society is working to change that. Follow this relatively new feed to find product inspiration, selling tips, pricing education, and so much more.
#18: Now I Lay Me Down To Sleep
Since 2014, ShootProof has collaborated with Now I Lay Me Down To Sleep to provide free online galleries to families devastated by the death of a newborn baby. We believe deeply in the difficult work done by NILMDTS photographers, so they’re our non-profit of choice to follow on Instagram.
You certainly have causes you believe in, and organizations you support through volunteering or financial donations. Find these organizations on Instagram, and show your support through comments and likes, too. This engagement will help broaden awareness of the non-profit, expanding their reach and increasing their resources.
HOMEWORK: Promote What Matters Most To You
Find one organization to be your focus non-profit in 2019. Commit to posting about them (or regramming from their feed) once or twice a month in your own Instagram feed, and consider dedicating a percentage of your 2019 sales to the organization. Your clients and followers will connect more deeply with you, knowing what you value. And you may just inspire someone else to get involved in the cause!
Okay, so we’re a little (a lot) biased. But we think the ShootProof Instagram feed is well-worth a follow! Look for more educational content in 2019, plus continue to gain inspiration and add to your collection of photography memes. Bonus: our Instagram feed always links to our latest blog post – like this one!
Which Instagram feeds help YOUR photography business?
Share them in the comments below!
Written by: ANNE SIMONE | Photographs by: KENDRA LYNECE | Special thanks to Kendra’s fun, Instagram-worthy clients!