These 28 FREE blog post ideas for portrait photographers will keep your blogging on track. Impress old clients, get new clients, and earn great SEO results! (Featuring: GARDENHOUSE FILMS, LUKE AND ASHLEY PHOTOGRAPHY, MEGAPIXELS MEDIA, MIA ROSE PHOTOGRAPHY)
Blog every day for a month – or spread these posts out over a year! Our list of blog post ideas for portrait photographers is tailor-made for your gorgeous work, whether you’re a newborn photographer, family photographer, senior photographer, or sweet l’il puppy dog photographer. Using the “list post” format, you’ll have no shortage of quality content to attract new clients and make your current clients smile.
Read on, and start blogging!
28 FREE Blog Post Ideas for Portrait Photographers
Use these blog post ideas to keep your blog humming year-round. Showcase your best work and your clients’ most memorable moments to build a blog that’s beautiful to look at and fun to read!
#28: Best of…
If you shoot a lot, you can create a “best of” post every month! If you’re a light shooter, publish a “best of” series quarterly or yearly. Showcase your “best of” babies, seniors, couples, pets…or all of the above!
#27: Perfect Portrait Locations for Every Season
Spring, Summer, Winter, Fall: inspire your clients with examples of all your favorite photo spots in every season. Better yet, create a separate blog post for each season’s top portrait locations, complete with plenty of your gorgeous photos. That’s four blog post ideas in one!
#26: Outstanding Outfits
You work hard to help your clients choose the perfect outfits for their photographs. Show off the best color combos and style choices with a blog post you can share over and over with new clients who need ideas.
#25: Popular Props
If you provide props for your photos sessions, show them off and inspire future clients. Not a props person? That’s okay! Think of the various “natural props” you love to use in your photos: trees and fences, hats and scarves, families on bicycles, gigantic mural backdrops. Think of the things that add flavor to your photos, and highlight them in a props post!
#24: Happiest Smiles
Inspire your clients to show their teeth and “smile real” with a blog post featuring the happiest smiles you’ve ever documented. Include a few tips on staying relaxed and getting great giggles from the kids, too!
#23: Memorable Moments
Some of the best photos come from unplanned moments of silliness and sappiness. Remind your clients that everything doesn’t have to be perfectly planned to get wonderful photographs!
#22: Rainy Day Solutions
Sometimes you can reschedule a shoot when the weather goes sour, but when you can’t, it’s good to have some alternatives on-hand. Show your clients what can be accomplished with a clean home, a park pavilion, or a covered bridge, and they’ll be reassured that you’ll make great portraits for them–icky weather notwithstanding.
#21: Cold-Weather Tips
Snowy-day photos can look glamorous, but they’re no good if everyone’s nose is running and their fingers are frozen. Guide your clients toward smart clothing choices so they’ll stay toasty when they’re out on that Christmas tree farm getting photographed.
#20: Furry Family Members
“Is it okay if we bring our dog?” Families love photos with their fur-babies, so show them your favorite examples of pictures with pets.
PRO TIPS: How to Make a Great List Post
- How long should a blog post be? There’s no hard, fast rule about how long your blog post needs to be, but aim for about 600 to 1000 words to maximize your post’s SEO potential. What matters most, though, is that you keep your readers engaged!
- Link to other sites. Include helpful links in every post to help boost your SEO and inspire folks to share.
- Make your photos the priority. Every one of your blog posts should include tons of your amazing photographs – after all, photography is what you’re selling! Remember: your ultimate goal is attract new clients and make your current clients super-duper happy!
- Link back to your own blog posts. Link your “best of” posts to your “outfits” post, your “outfits” post to your “locations” post, and so on and so forth. This will keep people moving from one article to the next, and add SEO power to your content.
#19: Cute Close-Ups
Spotlight your favorite up-close-and-personal portraits. Clients will love seeing these gorgeous examples of your terrific skin retouching and flattering composition.
#18: Epic Scenes
Bust out those wide-angle lens shots to showcase your most epic portrait locations. Add a few tips for choosing a delightfully dramatic wardrobe, and your clients will be begging for more full-length frames!
#17: Anatomy of a Portrait Session
Put some time into this blog post that breaks down the portrait experience, from awesome outfits to staying stress-free to picking the perfect prints for the home.
#16: Hair and Makeup Tips
“Should I wear extra makeup?” Reassure your clients that they don’t need to get crazy with the concealer to look great in their portraits! Show off your favorite hair and makeup looks from real clients, and offer a few stylist recommendations for clients who want to feel a bit pampered pre-shoot.
#15: Product Showcase
When it’s time to order prints and albums, do your clients get overwhelmed? Prep your clients to pick their perfect products with a blog post that shows off your professional prints, albums, and other fun goodies.
Give your clients a tour of your studio or home office in a sneak peek blog post that goes behind-the-scenes. Your clients have no idea what it’s like to be you–so show them!
If you’ve ever been asked, “Can you retouch this scar?” you know how concerned clients can be about how they’ll look in their finished photos. Show a series of your best before-and-after photos so they’ll understand how your editing can turn a nice picture into a truly professional portrait.
#12: Client Quotes
Reach out to past clients for their thoughts on their photography experience. Ask them to share their own tips, offer a sweet testimonial, or simply describe their favorite photo–which you can then share in a beautiful blog post!
#11: Photo-Ready Homes
At-home photos are a great idea, until you show up to a royal mess! Help your clients get their homes photo-ready with a blog post of tips on straightening up, which rooms work best, and why a windowless den is probably not their best bet.
#10: Portrait Prep Tips
Getting ready for portraits means more than putting on a pretty outfit and dabbing on lipstick. Remind your clients to nap and feed their kiddos, themselves, and their furry friends. And maybe use this post to link to some of your favorite prep tools, like smile-friendly lip balm and calming (or energizing!) playlists.
#9: Gallery Tour
Before your clients get their own ShootProof gallery, show them what to expect with a blog post dedicated to the gallery experience! Do you offer packages? Show your clients how to build their own! Do you know your most-popular product? Share a photo of that item in a shopping cart! Clients will love the personalized tour with your brand front-and-center.
#8: Real Prints and Products
Ask your clients to send pictures of your photos hanging in their homes! It’s okay if they aren’t pro quality. The point is to show off tons of gorgeous prints and albums in real life spaces.
#7: Super Siblings
Sibling photos are can be sweet, silly, and downright ridiculous. Share your favorite siblings photos in a blog post series that’s sure to draw happy tears.
#6: Extended Family
Highlight the best of aunties and uncles, nanas and papas, and cousins galore. You’ll remind your clients that extended family is always welcome for a photo shoot, and might inspire them to pick up the phone and give grandma a ring.
#5: “Whoops” Moments
Everyone loves a good outtake – and we know you have plenty of them! Collect those “whoops” moments into a fun blog post sure to give your clients a good chuckle.
#4: Awesome Action Shots
Perfectly still poses are great on a holiday card or in a frame, but what about your awesome action shots? Encourage your clients to snuggle close, tickle, laugh, and run around with this series of terrific movement-focused images.
#3: “The Sweet Light” Examples
Clients often don’t “get” why you don’t want to shoot at high noon. Show them your most magical photos taken in the sweet light of morning or evening, and make it easier to convince them to book their session at the “right” time of day.
#2: Photography Trends
What wonderful and wacky photography trends have you experienced over the past year? Clients in flower crowns? Brick wall backdrop requests? Whatever your clients seem to love, highlight it in a blog post celebrating your trend-setting subjects.
#1: Top Photographers
Boldly share a blog post spotlighting your favorite photographers! You don’t have to focus on your local competition, either. Introduce your clients to amazing artists from around the world and through the decades. Why do this? Well, when you create a blog post announcing Mary’s Magical Memories & Moments as one of your favorite photographers, they’re bound to like and share it with their own followers! By celebrating your favorite photographers, you’ll broaden your community and highlight your big heart for the art.
What are your blog post ideas for portrait photographers?
Share your suggestions in the comments below!