Generate valuable referrals without going broke. How? Use planned presents and last-minute client gifts to create a memorable experience for every one! (Featuring: GREETABL, HEATHER MAYER PHOTOGRAPHERS, NATURAL INTUITION PHOTOGRAPHY, and STORM ELAINE PHOTOGRAPHY)
My grandmother was the queen of spontaneous gifting
She’d show up with something small for me – a few flowers from her garden, a sparkling snow globe, a handful of Hershey’s minis, a roll of dimes, or a tin of homemade butter cookies.
She didn’t even call these tokens of affection “gifts”; she called them “happies.” And that’s exactly what they were – happiness in my hands.
Here at ShootProof, we think of Greetabl client gift boxes as “happies,” too. That’s why we send Greetabls to our photography-family, and why we decided to introduce Greetabl to you here today: so you can be free to create, connect, and Focus On What Matters Most!
My grandmother gave great gifts. Greetabl makes gift-giving simple and fun
I’ve combined this gift-giving wisdom to outline four ways to curate your own planned presents and last-minute gifts for your clients – one happy surprise at a time.
#1: Give Spontaneously
Birthdays, anniversaries, and holidays are conventional gift-giving moments. Everyone expects presents during those times.
Hw do you feel when you get a perfectly-personalized present on a random Tuesday? Happy? Heck yeah! (See? Grandma knew best.)
Even if the “happies” you send aren’t as spontaneous as they appear, seemingly last-minute presents are always more memorable than anticipated presents.
You’re in the perfect position to get personal
As a photographer, your clients already expect beautiful photographs from you. Exceed their expectations with little surprises tailored specifically to their tastes! Use every interaction with them as an opportunity to make note of their lifestyles and unique likes.
“My portrait client talked non-stop about her young twin daughters’ love of playing ‘tea party’ together. I surprised her with Greetabl’s set of two tiny copper mugs, wrapped in a box with my custom branding and my client’s images. She was overjoyed!” – A.S.
#2: Plan Stress-Easing Surprises
For a wedding photographer, there are lots of fun opportunities to send their wedding clients surprises! Schedule a reminder to send a wedding present three months before each clients’ wedding day. In the midst of wedding planning and to-do lists, clients feel delighted to receive some self-care or pampering goodies! (Like some essential oil spritz or a soothing coffee scrub!)
Give presents to offset invoices
One of the toughest things many photographers do is ask their clients for money. Soften the experience by sending your clients a lighthearted gift a few days before or after an invoice is scheduled to be sent.
PRO TIP: ShootProof Invoices & Giving Presents
If you’re scheduling your client invoices through ShootProof, add gift reminders to your calendar that coordinate with your ShootProof invoicing schedule!
Getting a package in the mail will make anyone’s day brighter, no matter how modest the gift inside may be. As a photographer, staying at the forefront of your clients’ minds is imperative to get their endorsements and referrals. Think outside the box and send a present when your clients least expect it!
#3: Personalization Matters More Than Price
My grandmother knew how much I loved silver, and she often managed to sneak some silvery sparkle into the presents she brought me. She taught me that personalized presents matter more than costly ones.
Sometimes the simplest – or silliest – presents mean the most. They’re the ones we’re inspired to post on Instagram!
Make your clients’ day with a gift that reminds you of them, like one of these fun little gems:
- tiny “good vibes” ring dish
- brass beard comb
- vibrant enamel unicorn pin
- the afore-mentioned mini copper mugs!
Highlight your brand without hijacking your wallet
Investing a little creativity into both planned presents and last-minute presents can do wonders for your wallet! Greetabl’s designs allow countless opportunities to show off your brand personality without breaking the bank.
- Select full brand customization, and get a one-of-a-kind branded pattern for your Greetabl boxes plus your logo on the insert card.
- Customize each Greetabl with your clients’ own images, or upload beautiful inspirational photos that communicate your style.
- Enclose a thoughtful message in a font selected to best represent your personality.
- Send one gift or two! Most Greetabls have room for two small presents in the fun-to-open box!
#4: Send Something Share-Worthy
Send presents as beautiful as they are personal. Your clients will be delighted not only by what’s inside the box but with the box itself!
The goal? To send presents your clients will want to show off via their Instagram Stories!
In a recent Nielsen-Harris Poll, 2000 Americans were surveyed about word-of-mouth and referrals. The results showed that the vast majority (over 80%) sought recommendations from their friends and family members when making a purchase.
Additionally, the survey concluded that when someone shares or talks about a brand on social media, there’s a significant correlation to purchasing behavior.
In short: more chatter = more spending. Make your interactions – from the first emails, social media, to the last-minute presents – meaningful and memorable!
Now that you’ve unlocked the secrets of great gift-givers, you can start delighting your clients, one bright little box at a time.
Greetabl is your new go-to client gift! In a few easy clicks, customize and send a Greetabl client gift with your photos and personal message. NEW: add your own custom print design to create a branded gift experience that will get your clients talking!
>>> Start Gifting with Greetabl! <<<
Written by RACHEL LACOUR NIESEN & ANNE SIMONE | Featuring GREETABL | Photographs by HEATHER MAYER PHOTOGRAPHERS, NATURAL INTUITION PHOTOGRAPHY, & STORM ELAINE PHOTOGRAPHY
