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Dec 2018

ShootProof Announces Strategic Investment

6 min read

When we launched ShootProof in 2010, we knew we wanted to provide a beautiful and intuitive place for photographers to grow their businesses. Today, we’re excited that tens of thousands of industry leaders in 38 countries use our software to better their businesses, and we are so appreciative and thankful that you are one of them!

We want to let you know about an exciting partnership we’ve entered into with Providence Equity to provide a growth investment in ShootProof, which will allow us to provide amazing new features and give you an even better experience with our product. Providence has an impressive track record with growing software and technology service companies, and we are proud to be working with them.

Our vision is to be the global leader and online hub for client-based photographers to run successful and sustainable businesses. We are excited to continue differentiating our product in 2019 to support your photography business in ways no other partner can!

Colin & Robert


ShootProof Announces Strategic Investment by Providence Equity

ATLANTA, GA – December 12, 2018 – ShootProof (the “Company”), a leading global provider of online gallery software and related services for professional and semi-professional photographers, today announced a significant growth investment by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, a premier global asset management firm focused on the media, communications, education and information industries. Terms of the transaction were not disclosed.

Founded in 2010, ShootProof is a user-friendly, technology-enabled platform that allows photographers to share and sell their work commission-free. ShootProof is a one-stop shop for photographers around the world, offering a suite of professional tools to address all of their business needs, including online photo proofing, customizable password-protected galleries and mobile apps, invoicing, contracts and printing through its extensive network of partner labs. The Company also provides tools that help photographers manage their ongoing businesses, including email marketing and a dashboard for monitoring sales activity. Tens of thousands of photographers in 38 countries use ShootProof’s galleries and services, which are available in 18 languages.

“PSG has deep experience and an impressive track record of partnering with founder-led software and technology-enabled services businesses, making them the ideal partner for ShootProof as we look to scale our platform and capitalize on market opportunities that we believe will accelerate our growth,” said Colin Breece, Co-Founder of ShootProof.

Robert Swarthout, Co-Founder of ShootProof, added, “We are passionate about providing photographers with the tools they need to run successful and sustainable businesses. PSG shares our vision for technology innovation, and their strategic and operational expertise in building vertical SaaS companies will be invaluable as we expand our platform with new services that enhance the user-experience and help photographers focus on what matters most.”

“ShootProof has built an exceptional brand and strong reputation in a large, highly fragmented vertical market combining software and payments,” said Matthew Stone, Principal at PSG. “Colin and Robert have built an excellent technology platform, and we have been impressed with the company’s growing offering and deep customer relationships. We are very excited to partner with this talented team to build on ShootProof’s success.”

GrowthPoint Technology Partners served as financial advisor to ShootProof. Weil, Gotshal & Manges LLP served as legal advisor to PSG, and Nelson Mullins Riley & Scarborough, LLP served as legal advisor to ShootProof.

About ShootProof

ShootProof is a leading provider of online gallery software and sales tools for professional and semi-professional photographers around the world. The user-friendly platform enables photographers to share and sell their photos commission-free in customizable galleries and apps, and deliver a better client experience with digital downloads, proofing, printing, and more. Founded in 2010, ShootProof serves tens of thousands of photographers in 38 countries, offering 18 different languages for galleries. ShootProof is headquartered in Atlanta, GA.

About Providence Strategic Growth Capital Partners L.L.C.

Providence Strategic Growth (“PSG”) is an affiliate of Providence Equity Partners (“Providence”). Established in 2014, PSG focuses on growth equity investments in lower middle market software and technology-enabled service companies, primarily in North America. Providence is a premier global asset management firm that pioneered a sector-focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm’s inception in 1989, Providence has invested in more than 180 companies and is a leading equity investment firm focused on the media, communications, education and information industries. Providence is headquartered in Providence, RI, and also has offices in New York and London. For more information on PSG, please visit, and for more information on Providence, please visit


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