ShootProof Acquires Design Aglow, Breathes New Life Into Photography Brands
October 2019: ShootProof has acquired Design Aglow, the industry standard for photographer templates, marketing materials, and wholesale products. Our shared passion for helping photographers build sustainable businesses makes Design Aglow a perfect fit for the ShootProof family of brands. With expanded resources at their fingertips, the team is eager to develop and deliver even more impactful solutions for professional photographers.
Design Aglow Joins the ShootProof Family of Brands
“I’ve worked hard as a photographer and entrepreneur for so many years,” shares Lena Hyde, founder of Design Aglow. She’s thoughtful yet impassioned as she describes her journey with the photography marketing startup.
“Now I’m giving the Design Aglow torch to ShootProof. We want the same thing: to help photographers build sustainable businesses, like I’ve been able to do.”
The First of its Kind
“In the early 2000s, there was that big shift where everybody was moving from film to digital,” reminisces Lena. “More photographers started coming onto the scene, but they didn’t really know how to run successful businesses.”
Lena knew, however. She’d been building her photography business since film canisters and light meters were the gold standard. Her early clients chose their favorite portraits from neat stacks of proof prints delivered in sleek glassine sleeves. From those experiences, Lena developed her own resources: design templates, marketing materials, wall galleries…nothing was too insignificant for Lena’s team to simplify and streamline.
“When I first started out I spent hours trying to find things similar to but cheaper than the to-die-for products I was seeing on the Design Aglow website. I learned my lesson the hard way. You get what you pay for. These designers are brilliant. Every penny I spend brings my studio and myself some much deserved free time.” – Jennifer Wilcox
“We developed the first two-sided cards, and then four-sided cards; the first wall galleries and product inspiration guides; client marketing materials and magazines and look books and welcome packets…” Lena recounts. “Almost everything that’s now industry standard: it came to us in the middle of the night, or in the shower. ‘Hey, this would be amazing. No one’s doing that.’ ”
Design Aglow was setting a new standard for photography branding.
Design Aglow is such an amazing resource for photographers! The website is beautiful and easy to navigate and they offer a great variety of templates, albums, frames and packaging.” – Cinnamon Wolf
ShootProof + Design Aglow: A Perfect Pairing
Lena speaks of Design Aglow proudly, the way a parent speaks about their child. “The plan is to keep Design Aglow as it has always been, but also to make it better. We’re looking forward to offering even more resources. ShootProof and Design Aglow will work together to help photographers succeed in their businesses for the long haul.”
I constantly seek to create the most exceptional, pleasant, and stress-free experience for my clients – but that level of service is not common in today’s world, and I am not used to expecting such service for myself. It was a bit of a shock to find that Design Aglow is looking out for me in the same way that I look out for my clients.” – Leona Campbell
Like ShootProof, Design Aglow is customer-driven, with every new feature and fresh enhancement born of a deep desire to improve photographers’ businesses – and help them thrive.
“Every product we create has to meet three criteria,” says Lena. “It has to enhance the photographer’s brand; it needs to save them time; and it has to help them make money.” From the first notecard designs to the introduction of their complete brand design themes, Design Aglow has succeeded in upholding their values. “The quality we produce is unmatched,” Lena asserts.
What if I don’t use Design Aglow?
It’s time to start! You’ll find beautiful, intelligent brand templates and photography products on Design Aglow’s website. From customizable client welcome packets to grab-and-go galleries, you’ll discover something that’s perfect for your photography brand. Scroll down for BIG savings on your first Design Aglow order!
What if I don’t use ShootProof?
We’d love for you to join our global community of thriving photographers! We can even help you migrate your images to ShootProof from most alternate online gallery services. Scroll down for big savings on your ShootProof membership!
I use both Design Aglow AND ShootProof! How do I benefit now?
Now that Design Aglow is part of the ShootProof family of brands, you’ll begin to see some terrific new changes, from added resources, to streamlined purchasing options. ShootProof is excited to support Design Aglow’s continued tradition of innovative physical products and brand resources. Dozens of enhancements are in the works, and we can’t wait to share with you as we go! Plus, don’t forget to scroll down for BIG savings on your first Design Aglow order.
“Photographers want to make art,” says Lena. “They’re not always so passionate about the other parts of doing business. That’s why Design Aglow and ShootProof are the perfect partners. We solve the problems photographers face every day, and support them by helping their businesses grow and thrive.”
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Written by ANNE SIMONE | Featuring DESIGN AGLOW
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