Photography Marketing Can Be Scary But This App Makes It Easy!
ShootProof’s Email Capture iPad app is the best way to collect email addresses, promote your photography, and get new clients – all without being pushy, pestering, or sales-y! Best of all? This photography marketing tool is FREE! (Featuring photography and interviews by THE BLUMES. Video created with TESSA MARIE STUDIOS.)
Don’t let photography marketing drain your wallet and overwhelm your sensitive little soul. (We see you, introverts!)
ShootProof’s FREE Email Capture iPad app helps you to:
- connect authentically with folks who want to hear from you!
- share your photography with people excited to see your images!
- get NEW clients and referrals – including vendors! – simply, easily, and professionally.
No games. No gimmicks. No cost. Just a simple iPad app – no internet needed.
We get it. You don’t want to spew fake, sales-y rhetoric that turns people away. You want photography marketing that builds real relationships with like-minded people – the kinds of people you hope will hire you.
Lucky for you, photography is a natural connector!
“Anticipation for the ‘big photography reveal’ begins the moment you take the pictures!” – The Blumes
People don’t look at their photographs because they want to see how blue the sky was. They’re eager for the feelings they know they’ll enjoy when they relive those moments through your images.
When you provide easy access to photographs, you’re giving people a direct connection to the good feelings, impactful memories, and beautiful moments they crave.
“Quality can actually be less important than accessibility when it comes to photography. We want to deliver the photographs quickly, and draw upon the raw excitement of potential clients.” – The Blumes
Get Started: Capture Email Addresses Effortlessly
Do you feel like you’re fighting an uphill battle, trying to get people to subscribe to your newsletter, follow you on social media, or comment on your blog?
Think of the struggle in these terms:
Scenario #1: The Photography Marketing Nightmare
You stand on a street corner, begging passersby to give you their email addresses so you can send them your photography marketing newsletter. (Trust us: no one is going to stop, and you might wind up with a Frappuccino to the face.)
Scenario #2: The Photography Marketing WIN!
You photograph a portrait or event, and your clients’ family and friends come to YOU asking, “How can I see the photos?” You direct them to the Email Capture app on your iPad where they’ll add their email address and receive instant notification when the photos are ready. No spam. No hassles.
“‘That’s so cool!’ is the common reaction when we show people the Email Capture app. Or, ‘Are you serious?! That’s so high tech!’” – The Blumes
Share (& Sell!) Your Photography
To sell prints, you have to show-off your photographs!
And while connecting your clients to their ShootProof gallery is an obvious step, there are so many more people who may buy if given the chance!
Wedding & Event Photographers
Weddings and events are the ideal scenario for collecting email addresses, because your target market is right there, already feeling the excitement!
Get permission from the couple to display your iPad somewhere prominent, where guests will easily see it and be encouraged to add their email address to the pre-registration list.
PRO TIP: A Custom Cover Image
“At weddings, we customize the Email Capture app’s cover image with one of the couple’s engagement portraits. This helps the guests feel confident that we’re connected to the couple personally. We’re no longer a faceless company asking for private information. Rather, we’re fellow human beings who share common friends!” – The Blumes
Family & Portrait Photographers
Encourage your clients to use the Email Capture app – not just for their own email addresses, but for VIP family members!
Are there grandparents eager to see photos of a new grandbaby? Are there aunts and uncles eager to see a teen’s senior photos?
As an incentive, in your gallery release email, provide these pre-registered gallery visitors with a promo code for free shipping or 10% off!
Commercial & Lifestyle Photographers
Whether you’re photographing styled shoots or corporate groups, there will be dozens of people who want to see the photographs you’ve made – stylists and location vendors, marketing teams and models…
Make sure your images are in front of all the right eyes – no delays! The Email Capture app makes this easy.
It’s low-key photography marketing that feels less like marketing, and more like a gift.
Get New Clients & Referrals
People love solutions to problems and good feelings. And that’s exactly what they spend money on, too.
When your photography marketing delivers on both, you’re set up for success.
“But I don’t care about online sales!”
If you’re like The Blumes, online print sales aren’t the basis of your business model. You’re guiding your clients through in-person sales sessions, and/or you’re a shoot-and-share photographer who includes digital files in your packages.
Why would anyone purchase anything online?
Sure – it’s possible that they won’t. (We can play devil’s advocate with you.)
But, in The Blumes’ experience, the more email addresses that are pre-registered to a gallery, the higher their profits for a wedding or portrait session.
You can’t sell what people don’t see.
Additionally, the Blumes focus on two key factors when using the Email Capture iPad app:
#1: Automated Emails
“Once someone is pre-registered through the app and the gallery goes live, the automated emails we’ve setup within ShootProof increase our profits on every wedding.” – The Blumes
With ShootProof’s Automated Emails feature, The Blumes are able to target their photography marketing directly to each gallery’s visitors based on:
- Gallery Type – Customize a series of emails just for wedding clients, newborn clients, or small business clients!
- Interest Level – Has the visitor already selected Favorite photos? Are there products waiting in their shopping cart? Reach only those visitors, as desired!
- Season – Reach a gallery’s visitors in time for the holidays with pre-designed email templates and special sales offers!
#2: Client Experience
“Even if a guest doesn’t purchase prints, they’ve now had an interaction with our studio they wouldn’t have had otherwise. Now we’re top-of-mind for them, and they recognize us when we reach out with a special portrait-season offer for ‘Friends of Blume Couples.’
The Blumes understand that converting a stranger to a client is much like wooing a potential love interest: it begins with the very first interaction.
By providing a warm, welcoming client experience to these photography-enthusiasts, The Blumes invite them to become clients themselves one day.
“That’s where game-changing photography marketing comes into play. We’re now blessed with a long list of lifelong clients who started out as ‘just’ wedding guests.” – The Blumes
Install the App!
Ready to get started? CLICK HERE to download the Email Capture iPad app from ShootProof!
What are YOUR fresh ideas for connecting NEW visitors to your online galleries?
We can’t wait to hear from you!